Performance first
Make loading strategy, media behavior, and runtime scope part of the product architecture.
Independent Shopify theme studio
Built around the storefront, not the stack.
Stonrock creates focused Shopify themes that combine strong ecommerce design with clean, performance-conscious architecture.
Working principles
Opinionated where it helps. Flexible where it matters.
The goal is not to ship the longest feature list. It is to give merchants a clear, useful product that stays fast and understandable.
Clean foundations
Prefer Shopify-native Liquid, CSS, semantic HTML, and small vanilla JavaScript modules.
Clear point of view
Build a recognizable visual system around the merchant and shopping job the theme is made to serve.
Merchant usability
Offer practical settings with safe defaults instead of overwhelming merchants with arbitrary controls.
Current product
Smash is Stonrock's restaurant-first Shopify theme.
Its Smash preset serves burger and fast-food brands. Ember serves pizza and wood-fired restaurants. Both share one lightweight commerce architecture.